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Calculated Approach

Two Shot West, LLC hired me to animate this ad for MAVEN (Metro Atlanta Voter Education Network). The following is from the YouTube description:

MAVEN unveiled a television ad to begin to educate commuters about the cost of Atlanta’s notorious traffic congestion.

The ad, titled “Calculated Approach,” counts the hours the average metro commuter spends each year in congestion. The ad reminds drivers that they waste five hours a week and a month and a half per year stuck in traffic. “It’s like working another full time job for a month and a half— without pay,” an announcer intones.

Director: Scott Rice, Producer: Austen Menges, Lead Designer: Mark Almas, Assistant Designer: Maris Naylor, Sound Design: Pony Sound